There are times when I watch television commercials and I am shocked by the lack of strategic programming. One of the best examples of this was seen this holiday season when Lifetime Television’s chose to advertise its upcoming made-for-television movie “The Craigslist Killer” during the 4-hour mini-series event “Marry Me” starring Lucy Liu. If thereContinue reading “When Television Advertising Fails to Consider Its Audience (2011)”